The question may seem obvious, but there are so many clichés that revolve around the concept of being smart that I think it is best to clarify. In your opinion, what does it mean to be smart today?
Everyone has a personal definition of smart. Flexibility, customisation, interaction and connectivity are all smart elements. Including them all in a single product is certainly no easy task. In my opinion, a smart product is a next-generation product, linked to new technologies that guarantee high connectivity and personalisation.Davide Fiorese
COO e Managing Director Sitland