MIG Mezzalira Investment Group announces the acquisition of Mascagni Ufficio, a company from Bologna, leader in the manufacturing of glass partitions but that also offers chairs, desks, and soundproofing solutions for the office.
This is the official announcement:
MIG Group expands with the acquisition of Mascagni Ufficio and complements its brands collection in the office field with the partitions.
MIG Mezzalira Investment Group, established in 2016 by the entrepreneur Gianmaria Mezzalira, announces the acquisition of the historic company Mascagni Ufficio from Bologna area, leader in the manufacturing of glass partitions but not only; in fact, this historic company based in Casalecchio di Reno, which boasts over 90 years of history, keeps in its collection also chairs, desks and soundproofing solutions for the office. MIG Group portfolio of companies is enriched with a new brand which adds to the four excellences in the furniture, JESSE, ROTALIANA, SINETICA, SITLAND and to the two companies in the mechanical field, MWM, SACEMI GAMAR. With this operation, the Veneto industrial group aims to become, through synergies that favor the enhancement of Made in Italy, the point of reference in the office sector by offering complete and innovative design solutions.
“This acquisition is an ideal addition to the products offered by the Group, not only for the expansion of the range but also because we have very few customers in common with Mascagni. Therefore, the sale force will integrate perfectly without any overlapping. The institutional customers of Mascagni will benefit from a wide variety of products like any other in the industry”, says
Gianmaria Mezzalira, CEO of MIG Group. “Me and my Team, we think that to be recognized in a particular product, it is required a long design experience and a specific know-how for every different sector. This is the reason why we did not want to add the partitions in our catalogues but we rather preferred to add an already established brand. Mascagni is a company devoted to design and, as we have already done with the other brands of our Group, we will maintain its identity. The constant interaction with the other Teams of the Group will grant access to new markets and will help Mascagni to have a broader view on products and services. I wish to thank Mascagni Family for giving us this opportunity that we will grasp in the best way possible”.
The production activities of Mascagni will be focused on the facility of the Group in Francenigo, close to Treviso, where there are also Jesse and Sinetica Industries with premises of over 80.000 m2. With the acquisition of Mascagni Ufficio, the facility of Francenigo will become a 360° production pole, with important players specialized in the manufacturing of home and office furniture. The commercial and design activities and the services will remain at the current site of Casalecchio, close to Bologna.
This deal will allow MIG Group to capitalize the market share in Italy of Mascagni Ufficio which today is around the 70% of its turnover, counting among its customers the most important players in the automotive, insurance and banking segments.
In the same way Mascagni collection will have the chance to enter the foreign markets where MIG group is already present with its 4 brands Jesse, Rotaliana, Sinetica e Sitland with a share of more than 75% of the turnover.
There will be a restyling of the showroom of Mascagni as well with the introduction of the products of the brands of MIG Group.
MIG BOLOGNA, as well as MIG MILANO, inaugurated last June in Via della Spiga, will create a new exhibition area in Emilia Romagna, able to offer innovative proposals, with the latest market trends.
In the picture: Michele and Pietro Mascagni with Gianmaria Mezzalira at the Mascagni showroom in Bologna.