A new Group showroom in the new capital of design
A few months after the capture of London, with the opening of the Clarkenwell showroom, already headquarter of international design, Jesse, Rotaliana, Sinetica and Sitland conquer Madrid.
Yesterday, 3rd October, 2019, the new space of 160 square meters opened its doors at 10.00 am in Marqués del Duero, 3. Landlord, the historic British brand Bisley, in partnership with the precious brands of the MIG group of Gianmaria Mezzalira. The inauguration includes a week of open doors in which it will be possible to learn about the products: Oliver, Germana, Tate, Charlie for Jesse; Squiggle, Dina +, Eden, Febo, Multipot, Overlap by Rotaliana; Stay, YouFit, Diamond Evo, Frame Evo, Multitask Captain Play by Sinetica; Fresh, Spirit, On, UseMe, Milos Elle, Cell128, Cell72, Fil by Sitland.
As Mr Mezzalira pointed out, this is "an important project for a Group that has been able to accept the challenge of the times". It is not a coincidence that to create it were brands that have ridden, dominated and told the evolution of the markets, keeping the focus on the people who live there. A winning choice that has translated the Madrid space into a place for meeting and real sharing, with a permanent space dedicated to co-working: reserving, for one or more days it will be possible to work in a comfortable place where everything, from furniture to accessories colors, materials up to the light, have been designed to feel good.
Why Madrid? Madrid is establishing itself as the new international capital of design thanks to the numbers of the Madrid Design Festival which is preparing its third edition of February 2020. Smart Your Life, an icon of the MIG Group and a lifestyle claim, could not let the opportunity slip away.