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After the Clarkenwell showroom in London, opened in May, just 15 days after the inauguration of the 150sqm space in Madrid, former European capital of design, Sinetica and Sitland, with the participation of Jesse and Rotaliana to complete the offer, scores a mind-boggling goal for Made in Italy in the world, conquering China.
On October 17th at 6.00 pmthe new HWS ‘headquarters, the Chinese giant for office furniture, cuts the ribbon with a permanent exhibition of the Italian Group's products.
1500 square meters of offices for a live showroom, because the space houses the HWS offices. So, we're talking about a real and not a virtual showroom, where people really live spaces. In the era of relationships and truth, this seems to be the new Stores’ frontier to guide choices and purchases: experiences from the real world.
The one between MIG and HWS is an epochal agreement. With offices in Hong Kong, Shanghai, Suzhou, as well as Beijing, HWS will cover the whole territory of the Asian country, reaching even the most inland areas.
The partnership was possible thanks to the sharing of important values, Mr Mezzalira explains “at home as in workplace, what interests us is people well-being. We furnish spaces to improve the lives of those who live. The quality of materials, design, colors and light is useful to create exciting environments where it is nice to come in every morning and go out at night with the desire to come back ".
China is a strategic furniture country. FLA, italian wooden furniture association, has estimated a growth of 70% of the demand for high-end furniture in the next five years, of which the Made in Italy is the first choice before Germany and Japan.
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